JazzCash Becomes Title Sponsor of Pindiz for PSL 11, Supporting How Fans Experience Pakistan’s Most Loved Sport

JazzCash, Pakistan’s leading digital financial services platform, has partnered with Pindiz as Title Sponsor for the Pakistan Super League (PSL) Season 11, bringing together the passion of cricket as the team builds its identity in the league, while enabling shared, everyday experiences through secure and accessible digital financial services.

Through PSL 11, JazzCash will enable payments across key touchpoints including ticketing, in-stadium purchases, and merchant transactions, while also supporting campaign-led engagement and offers that encourage participation throughout the season. For fans, this means a smoother, more convenient experience. For merchants and businesses, it creates new opportunities to connect with customers during one of the country’s highest engagement periods.

Murtaza Ali, CEO JazzCash, said, “At JazzCash, we are focused on accelerating Pakistan’s transition towards a cashless economy by embedding digital payments into everyday, high-impact experiences. We are pleased to partnerwith WALEE Technologies to bring this vision to life within PSL, enabling how money and commerce move around the tournament at scale. With millions of customers and a nationwide merchant network, we are supporting seamless, real-time transactions that make it easier for fans to pay, for merchants to accept, and for businesses to participate.”

For Pindiz, the partnership marks an important step as the franchise builds its identity in PSL, strengthening its connection with fans while creating more engaging and accessible experiences around the team.

Ahsan Tahir, Owner of Pindiz, emphasised “Pindiz was created to represent the raw, unfiltered spirit of Pakistan, passionate, resilient, and proud of where it comes from. Partnering with JazzCash as our Title Sponsor is a natural fit because they share that same commitment to empowering everyday Pakistanis. As we build this new chapter for the franchise, we’re excited to work together to bring fans closer to the game and create experiences that celebrate cricket, community, and modern Pakistan.”

As PSL 11 unfolds, this collaboration reflects a shared vision of a more connected, inclusive, and forward-looking Pakistan, where sport, technology, and commerce come together to shape modern experiences for millions across the country.