Zong and Samsung Partner to Accelerate 5G Adoption via Shop-in-Shop and Trade-In Programs

Zong, Pakistan’s leading technology service enterprise, has entered into a strategic partnership with Samsung to launch a specialized Shop-in-Shop initiative alongside a dedicated Trade-In program. This collaboration aims to accelerate the availability and adoption of 5G-enabled Samsung smartphones across Pakistan, starting with selected Customer Service Centers in Islamabad and Lahore.

The Shop-in-Shop initiative establishes a centralized platform for customers to explore and acquire the latest 5G-compatible Samsung devices. By integrating dedicated experience zones within Zong Customer Service Centers, the partnership enables hands-on interaction with Samsung’s 5G flagship portfolio. This physical retail model empowers customers to make informed upgrade decisions by experiencing next-generation -devices in a live network environment.

To further accelerate the transition to 5G, Zong has introduced a cost-effective trade-in program in collaboration with Samsung. This initiative enables customers to exchange older, non-5G devices for new 5G smartphones, significantly lowering the barrier to entry for legacy device users. The program serves as a key pillar of the company’s strategy to bridge the gap between network readiness and device penetration in the local market.

Speaking about the partnership, Sajid Munir, Head of Marketing at Zong, stated: “Our partnership with Samsung marks a proactive step toward building a robust 5G ecosystem in Pakistan. By providing direct access to 5G handsets, along with a convenient trade-in solution at our centers, we are enabling customers to fully utilize the potential of next-generation connectivity. This initiative underscores our commitment to advancing digital inclusion and driving technological progress in the country.”

The collaboration with Samsung focuses on expanding access to both affordable and premium 5G-enabled smartphones under one roof. By integrating connectivity services with device accessibility at a single touchpoint, Zong is reinforcing its role in driving the national digital agenda and enabling a seamless migration of its subscriber base to 5G technology.

The Shop-in-Shop and Trade-In offerings are currently operational at Customer Service Centers in Islamabad and Lahore, ensuring localized access to 5G technology in key urban centers. Zong remains committed to expanding these touchpoints nationwide to further strengthen the 5G ecosystem across the country.