Disney+ Launches Verts, a New Way to Discover Movies and Shows

Disney+ is introducing a new way for subscribers to explore its growing library. The streaming service has launched Verts, a feature built around vertical scrolling that aims to make discovering movies and shows faster and more intuitive.

With Verts, users can browse short clips from titles available on Disney+. The feature appears as a new icon in the mobile app’s navigation bar. Once inside, viewers can swipe through a continuous stream of scenes and standout moments. If something grabs attention, they can add it to their watchlist or start watching immediately.

Disney describes Verts as the first phase of a broader push into vertical video. The company calls it a dynamic feed designed to help users quickly find their next favorite watch. Instead of scrolling through rows of thumbnails, subscribers now move through short, curated clips tailored to their interests.

Early testing suggests the approach is working. Disney says Verts has already driven additional engagement. The company credits much of that growth to an advanced algorithm that powers the recommendation engine behind the experience. This system aims to ensure that Verts feels uniquely relevant and personalized to each user.

Importantly, Disney sees Verts as an evolving product. Over time, the company plans to expand the feature with new storytelling formats and content types. It also expects to introduce content from creators that reflects its fandoms, along with more personalized experiences.

As streaming competition intensifies, platforms are rethinking how audiences discover content. With Verts, Disney+ is betting that a swipe-first experience will keep viewers engaged and help surface more of its catalog.

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