Instagram Overhauls Teen Accounts With 13+ Rating Rules

Teens placed in this setting will not be permitted to opt out independently, as any change to these restrictions will require direct approval from a parent.

Teens will no longer be able to follow accounts regularly sharing age-inappropriate content or accounts whose names and bios suggest they are inappropriate for younger users.

Any link sent to a teen through direct messages that leads to age-inappropriate content will automatically be blocked, preventing the teen from opening or viewing it.

The Limited Content setting filters a broader range of material and removes teenagers’ ability to see, leave, or receive any comments beneath posts on the platform.

These protections were first introduced in the United Kingdom, United States, Australia, and Canada in October 2025, before being expanded to additional countries including Pakistan recently.

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