EchoVerse360 Launches in Pakistan, Leveraging AnyMind Group’s AnyTag

EchoVerse360 has officially launched its operations in Pakistan and is leveraging AnyMind Group’s AnyTag as a technology / enabling layer to strengthen the country’s evolving creator ecosystem AnyMind Group, headquartered in Japan with 24 offices across APAC and the Middle East, provides AI-driven solutions connecting brands, creators and publishers, empowering businesses worldwide to scale and digitalize seamlessly.

As a newly launched PR and creator solutions company, EchoVerse360 aims to bridge the gap between brands, creators & publishers through technology, strategy, and performance-led execution. Pakistan’s creator economy is expanding rapidly; however, fragmentation and the absence of standardized tools have limited brands’ ability to scale campaigns with consistency and measurable outcomes. By leveraging AnyTag, EchoVerse360 enables brands to identify creators through data-backed insights, manage campaigns in real time, and measure performance with clear attribution models.

“We are delighted to leverage with AnyMind Group’s AnyTag to bring globally proven influencer marketing infrastructure to Pakistan,” said Fahad Bashir, CEO and Co-Founder, EchoVerse360. “This collaboration marks a significant step towards transforming a fast-growing but fragmented creator ecosystem into a more structured, transparent, and data-driven landscape.”

“Our focus is to enable brands and creators to collaborate more effectively through data, technology, and strategic storytelling using our diversified experience,” said Ovais Ilyas, Country Lead, EchoVerse360. “We see immense potential in Pakistan’s creator ecosystem and aim to unlock scalable growth for all stakeholders.”

As EchoVerse360 scales its presence, the company aims to set new benchmarks for transparency, performance, and innovation—positioning itself as a key enabler of Pakistan’s next phase of digital and creator-led growth.