Substack launches a built-in recording studio

Publishing platform Substack is continuing to invest in video content as it launches the Substack Recording Studio, a built-in mechanism for creators to pre-record and publish videos.

The studio, which is only available on the desktop, can support solo videos as well as conversations with up to two guests. Creators can add custom watermarks to their videos and share their screen with co-hosts. Once the recording is over, Substack auto-generates clips and thumbnails for sharing.

“Until now, creating video on Substack meant going live, or stitching together a separate stack of tools: a recording platform, a way to create and distribute clips, and something to design a thumbnail,” the company shared in a blog post. “Substack Studio brings all of those tools into one place.”

The post also notes that creators who have used audio or video on Substack in the past 90 days have grown revenue 50% faster than creators who haven’t.

Though Substack is predominantly known as a newsletter platform, the company has been showing a keen interest in video over the last few years, prioritizing updates that position it more like a Patreon competitor, encouraging creators to explore multimedia.

While Substack has allowed creators to upload videos since 2022, it began letting creators livestream and monetize videos last year, then launched a Creator Accelerator Fund of $20 million to help transition creators from other platforms to Substack.

Like Instagram, Substack also recently launched a TV app, which is available on Apple TV and Google TV. The app allows viewers to watch video posts and livestreams on TV and includes a TikTok-like “For You” row that provides further recommendations.

Despite the popularity of watching short-form videos on a phone, people seem to be turning to TV screens to watch longer-form content. Netflix has been making significant investments in bringing video podcasts to TV. On YouTube, viewers watched over 700 million hours of podcasts each month on living room devices (like TVs) in 2025, up from 400 million per month last year.

Topics

Senior Writer

Amanda Silberling is a senior writer at TechCrunch covering the intersection of technology and culture. She has also written for publications like Polygon, MTV, the Kenyon Review, NPR, and Business Insider. She is the co-host of Wow If True, a podcast about internet culture, with science fiction author Isabel J. Kim. Prior to joining TechCrunch, she worked as a grassroots organizer, museum educator, and film festival coordinator. She holds a B.A. in English from the University of Pennsylvania and served as a Princeton in Asia Fellow in Laos.

You can contact or verify outreach from Amanda by emailing amanda@techcrunch.com or via encrypted message at @amanda.100 on Signal.

Actively scaling? Fundraising? Planning your next launch?TechCrunch Founder Summit 2026 delivers tactical playbooks and direct access to 1,000+ founders and investors who are building, backing, and closing.Register by March 13 to save up to $300.

DOGE employee stole Social Security data and put it on a thumb drive, report says

Meta acquired Moltbook, the AI agent social network that went viral because of fake posts

Google rolls out new Gemini capabilities to Docs, Sheets, Slides, and Drive

Yann LeCun’s AMI Labs raises $1.03B to build world models

Anthropic launches code review tool to check flood of AI-generated code

A roadmap for AI, if anyone will listen

OpenAI hardware exec Caitlin Kalinowski quits in response to Pentagon deal