Adobe is debuting an AI assistant for Photoshop

Adobe announced on Tuesday that its AI assistant for Photoshop is becoming available to users in beta on the web and in the mobile apps. The company is also adding new AI-powered image editing capabilities to Firefly, its tool for media generation and editing.

The creative tooling company first announced an AI assistant for Photoshop during its MAX event in October. The feature, now rolling out to users, can help them remove objects or people from images, change colors, or adjust lighting through prompts. Users can also use natural language to instruct the AI assistant to add soft glow, crop in a specific format, enhance shadows, or transform the background to give a different look to your image.

Adobe said that paid users of Photoshop will be able to create unlimited generations with the AI assistant through April 9, and free users will get 20 generations to start with.

In addition, the company is adding a new feature called AI markup in public beta, which lets people draw markers on the screen and use the AI assistant to transform those objects. For instance, you can draw a flower or mark an object to remove to modify the background.

What’s more, Adobe is adding new image editing tools to its Firefly media creation tool. Firefly is getting Generative Fill, which has been present in Photoshop for a few years now, for replacing or adding objects and modifying the background accordingly.

Firefly is also gaining a generative remove feature for object removal, generative expand for increasing an image size using AI, and generative upscale features. What’s more, the company is adding a one-click tool to remove the background from images.

The company said in February that it is allowing unlimited generations for Firefly subscribers to encourage increased usage. Over time, it has also added more than 25 third-party video and image generation models, including Google’s Nano Banana 2, OpenAI’s Image Generation, Runway’s Gen-4.5, and Black Forest Labs’ Flux.2 Pro.

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Ivan covers global consumer tech developments at TechCrunch. He is based out of India and has previously worked at publications including Huffington Post and The Next Web.

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